I really like the “Palestine’s Day” (playing on Valentine’s Day) meme circulating on social media, but it does give some pause for thought: all too many Arabs and western leftists have come to *love* Palestine in the same capitalist-driven, commodified, Hollywood-ized and ultimately meaningless way that people *love* other people.  This has become all too apparent in the wake of the counter-revolution in Syria whereby those who call for the overthrow of the “Assad regime” and attack Hizbullah for supporting it, audaciously (and somewhat schizophrenically) profess a deep love and commitment to Palestine, no less stomach-churning and empty than the concept of Valentine’s itself. For these Arabs, and many western pseudo-leftists like them, Palestine has been reduced to a popular brand image and hence, a tool of self-legitimation, in much the same way that people seek romantic love for self-validation; if I love Palestine then I am politically  correct, and if I am politically correct then I belong [to the post-Arab Spring regional order]. As with physical attraction that is often mistaken for love, Intifada Chic is often confused with a deep emotional connection and strong commitment to Palestine by the #IlovePalestine consumers.

While we are all hegemonized by the neo-liberal, consumerist concept of *love*, we have no excuses for being colonized on the question of Palestine. We can fake-love all the people we want, but Palestine is sacred and requires risks, sacrifice, deep and unwavering commitment, lack of ego, being unpopular and generally being uncomfortable. To love Palestine one has to get comfortable with being uncomfortable. That is love. 

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